Introduction
Discover the essentials of digital marketing through our 5-day program designed specifically for individuals from non-marketing backgrounds. In an increasingly digital world, understanding the fundamentals of digital marketing has become crucial for professionals across various roles. This course provides a comprehensive overview of key digital channels and strategies, empowering participants to harness the power of digital tools to enhance their organization’s presence, engagement, and success.
Course Objectives
- Defining Learning Goals and Expectations
- Identifying Relevance for Various Roles within an Organization
- Creating a Framework for Skill Development
- Understanding the Digital Landscape
- Importance of Digital Marketing for Non-Marketers
- Overview of Key Digital Channels
Who should attend: Essential of digital marketing for non marketers Course is ideal for:
- Business Owners and Entrepreneurs: Individuals managing their businesses or entrepreneurial ventures who seek to understand digital marketing fundamentals for strategic growth.
- Non-Marketing Professionals: Professionals across various roles such as finance, operations, HR, and IT, who want to leverage digital marketing insights to enhance their organization’s overall success.
- Managers and Executives: Mid to senior-level managers and executives interested in gaining a foundational understanding of digital marketing to align strategies with market trends.
- Sales and Customer Service Professionals: Individuals in sales and customer service roles looking to comprehend digital marketing concepts for improved customer engagement and lead generation.
Course Outlines
Day 1 What is digital marketing
- Exploring Website Basics
- Navigating User-Friendly Interfaces
- Introduction to Search Engine Optimization (SEO)
- Grasping the Concept of Keywords
- Understanding the Role of Content
Day 2 Social Media Platforms
- Embracing Social Media Platforms
- Overview of Major Social Media Channels
- Leveraging Social Media for Brand Awareness
- Interacting with Social Media Metrics
- Crafting Engaging Social Media Content
Day 3 Email Campaigns
- Unveiling the Power of Email Marketing
- Importance of Email Communication
- Building Effective Email Campaigns
- Analyzing Email Campaign Performance
- Best Practices for Engaging Emails
Day 4 Pay Per Click PPC
- Introduction to Pay-Per-Click Advertising (PPC)
- Understanding Paid Search and Display Advertising
- Initiating Basic Keyword Research
- Crafting Compelling Ad Copy
- Interpreting PPC Metrics
Day 5 Content Marketing
- Exploring the World of Content Marketing
- Role of Valuable Content in Marketing
- Creating a Content Strategy
- Showcasing Expertise Through Blogging
- Measuring Content Effectiveness
Essential of digital marketing for nonmarketers (Course No.055)
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